Do you know what time it is--without looking at your phone? If not, you need to pay close attention to this post. Don Piece is the culmination of an idea that Jay has had for years. "This is something I have been thinking about doing for a long time," he says. Although he has been interested in watches for a while, Jay took his time to conduct thorough research and develop a high quality product. After almost two years of planning and preparation, Don Piece opened for business at midnight on January 1st of this year. When I asked him about the concept behind his brand focus, Jay had much to say. "My pieces are built around a lifestyle. Everything about Don Piece caters to a boss, even the name. When I say 'boss,' I don't necessarily mean business owners only but also people who have a boss mindset. Being a boss means you are in control of your own destiny and you have your priorities in order," Jay explains of his brand.
When creating the design and face of his time pieces, Jay came up with a unique way to showcase a particular time of day. "To a boss, 5:00 P.M. is the most important time of the day. It signifies that it is time to move away from work and get home to family and the other things you do to enjoy the fruits of your labor. That's why 5:00 P.M. is featured on every time piece," he says of his design.
The Don Piece Collection is currently available in two different styles: the Comare & the Borgata. Each style is available in different colors. Don Piece's most popular item is the Comare in white which is currently sold out. In addition to having a variety of colors, Jay prides himself on creating pieces with versatility. "My time pieces are crafted to suit the workplace and non-work environments alike," he says.
Jay wants fellow entrepreneurs to know that a successful business cannot be built by one person alone. "I've learned that it is okay to ask for help. I'm a very independent person, so that was not easy for me at first," he admits. "The support from my buyers has been beyond what I could imagine," Jay adds. Although Jay has experienced great success in his first few months of business, this is just the beginning for Don Piece. "My long term goal is to become a leader in the wrist watch and accessory industry." Jay explains. Above all, he is passionate about ensuring that customers are the focal point of Don Piece. "My brand is built around my customers and it always will be," he says.
To learn more and purchase from The Don Piece Timeless Collection, visit donpiececollection.com. Also, be sure to follow @donpiececollection on Instagram to keep up with the latest on everything Don Piece. Lastly, Jay wants to know one thing...will you boss up?