If you are anything like me (a person with not just one sweet tooth, but a mouth full of sweet teeth) I must caution you. The contents of this post are extremely delicious and reader discretion is advised. Allie is the brain behind the ridiculously yummy treats of Happy Girl Sweets. A sweet lover herself, she got the idea to create her business when she was disappointed with local offerings while in search of her favorite treats: chocolate covered strawberries and caramel apples. When I asked Allie what inspired her to start her business, she recalled her Valentine's day a few years ago.
"I went to my local grocery store in search for some chocolate covered strawberries. During this time it was Valentine’s Day and pretty much every store was selling them. When I found them, I noticed that they were overpriced and the designs were horrible. I refused to spend my money on a half dozen of strawberries for $12. That’s when it clicked. I knew I could make these berries easily and sell them by the dozen at a lower price. I also knew that I could make better looking designs on the strawberries. During that Valentine’s Day weekend, I sold about 20 dozen strawberries in different flavors and colors. Since then I haven’t stopped making and selling them. That was three years ago."
Since starting Happy Girl Sweets, Allie has expanded her product offering from chocolate covered strawberries to creative candied apples, chocolate covered pretzel sticks, fresh baked chocolate chip cookies and a wide variety of chocolate barks. "What sets me apart from competitors is that I don’t offer plain Jane sweets, especially when it comes to my apples. I’m very proud that I offer unique flavors that you can’t find anywhere else! For example my Chocolate Crunch Bar apple, Cookies and Cream apple, and my personal favorite the Strawberry Shortcake Apple. You won't find these flavors anywhere else," Allie says of her cleverly customized confections.
Allie wants current and prospective customers to know that she is truly passionate about what she does and this is evident in every treat that she creates. She also shared that she has learned that starting a business takes lots of time and effort. It is important to her to offer the best ingredients and sometimes, this means increasing prices. "Know your worth and don't be afraid to price up. Also, don't be afraid to say no when people ask for discounts," Allie says. To learn more about Happy Girl Sweets, be sure to follow on Instagram @happygirlsweets. To satisfy your sweet tooth and place an order, email Allie at firstname.lastname@example.org.